Fix Radio
At the beginning of this briefing, Fix Radio stated that their target audience for the previous test was put on the Builder, and the result was very successful ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ ↓↓↓ Under the condition that the target group of test construction workers is very successful, we start by analyzing the four points of new creation: 1. Pain point (market): As shown in the above two figures, clear market information can be obtained: i. Fix Radio enlarges the original target customer group from simple Builders to Tradepeople (please Google "Tradepeople wikipedia" for the definition, this Arthur can also help you find it, but it is called Tradesperson ). ii. Fix Radio expects to be like Starbucks. The longer the listeners stay in the channel, the more likely they can generate consumption. For example: if someone goes to Starbucks for three hours, he may buy coffee for the first hour, and the second hour might buy light food, and the third hour could buy a bottle of sparkling wat...