Foundersbacker | Empowering corporations to embrace circular innovation

Learn How to 'Play Bigger' with My Reading Digest It's time to investigate the world of entrepreneurship literature and explore the groundbreaking concepts laid out in the book 'Play Bigger.' As I reflect on my recent completion of this must-read book, I am excited to share with you the innovative idea of 'Category Design' and its profound impact on shaping successful companies. Join me as we uncover the three pivotal concepts from 'Play Bigger' and learn how to apply them to our own entrepreneurial endeavours. Let's begin on this enlightening journey together! The Concept of Category Design Understanding the Play Bigger Philosophy Philosophy While plunging into the pages of "Play Bigger," one cannot help but be captivated by the groundbreaking concept of Category Design . Unlike traditional entrepreneurial approaches, Category Design revolves around the continuous redefinition of problems to unleash a company's growth potential...

Finding paying customers is the lifeblood of any business , and it should be the top priority when choosing a market segment. Forget trendy ideas, chase customer wallets! There is a question.  Imagining you are a merchant, selling spicy hot pot in a desert with a temperature of 50 degrees Celsius. Would anyone buy it, or would you sell a whole can of frozen Coca-Cola, which would be more popular? On top of that, d o you know that Coca-Cola's early business model was to sell Coke and help their distributor find a way to solve the refrigeration problem so that consumers could more easily buy cold Coke? Generally speaking, there are two main logics for choosing a startup market. I believe that in the end, both logics will lead to the same result. The first logic is to target 80% of the market and solve 80% of the pain points. This is the logic espoused by Lei Jun (the founder of Xiaomi) and Sun Tuoran (a serial entrepreneur in China with 2 IPOs). The second logic is to focus on a...

Before getting into the main topic, I must mention what Foundersbacker generally does:  We turn agricultural waste into game-changing raw materials. To kickstart your entrepreneurial journey, the first and most crucial step is shaping yourself into an entrepreneur. As MIT Professor Bill Aulet posits, there are three fundamental paths to achieving this transformation: 1. Mastery of Technology: Statistically speaking :  While 31% of tech startups survive after four years, achieving truly significant success is much rarer. Only 0.72% become "unicorns," and only 5% of investor-backed ventures generate substantial returns. 2. Market Savvy: Statistics are harder to pin down  for this path as success largely depends on identifying specific market needs and finding the right product-market fit. However, it's generally considered a less "risky" path compared to technology-driven ventures. 3. Passion as Fuel: This is what I want to mention and elaborate in this series, w...

I received a great growth marketing toolkit with 55 different tools on Linkedin, but since others shared it, I couldn't easily repost it with my eyes closed. Plus, even if I reposted the entire toolkit, There should be very few people who really take the time to go in and see and do it one by one, so I decided to teach, even if no one is reading, the future internal education and training of the company can at least save me a lot of time. I found that the signature generator is the first valuable marketing tool that everyone can learn, and it's free. U nfortunately, the implementation is a little limited, maybe because I use Google's free mailbox. However, I expect to use Google's free mailbox for a while, and it is very common to use Gmail as an E-mail mailbox in the early days of business. According to HubSpot's blog suggests, the signature file of an E-mail must have 9 elements, but when it is actually implemented, Google will display "character too long...

When it comes to personalized invitations, in short, it is to correspond to people, events, times, places, things and other information, find places with common ground or interests to write, and to put it more vernacularly, you can pre-write canned invitations according to different situations and objects. fill in the blank : The easy way is to fill in the name, or like I saw the Demo Day of Startup 500 X TTA before, I sent a message to interested teams and changed the second sentence to "I see your pitch at Startup 500", maybe a little longer to mention something like your service/software is great, etc. There is also an invitation according to the occasion, such as participating in VC Lab online activities. Now I have evolved to only write "VC Lab" in the invitation, the conversion rate is actually very high, and the other party's reply, obviously many people also use canned message replies, the most obvious example is that I received three identical messages ...

In order to do cold calling business development, I downloaded and used a variety of software and platforms, including Tinder and Accupass, etc. But as soon as I download Tinder, I immediately find that I am not their target audience. It does not make sense to pay before matching.  As for the Accupass APP, it is said that it will be stopped recently. It meets 20 strangers every day, but the proportion of people related to entrepreneurship is not high, and a certain percentage of people have made it clear that they are on the Accupass because they are single. Basically, I don't know what to talk with them about.  So far, I think the best cold call business development tool I have used so far is Linkedin, and the second I think is bMightie. But today, I will share my Linkedin experience and tips first because of space. There are actually a lot of English Linkedin webinars on Youtube, and I have seen some of them, but I personally think that for extremely busy entrepreneurs, some...

  Recently on Linkedin, I met a British man named James Green in Sweden. He created a very special Startup Studio (Venture Builder) called DQventures , and DQ = Don't Quit, which is to assist professionals, under the condition of having a job , how to turn a side-hustle into a business organization through continuous trial and error. I read a few of his Linkedin posts, and they are all very usefull.  And this one is a compilation of his experience in angel investment since 2012. He has invested in more than 85 companies. After sharing my personal experience, I will also share the original text of his article at the bottom of the article: 1. You don’t need to be very rich to be an angel investor. James himself is also an entrepreneur, and being an entrepreneur definately have highs and lows, so he said: "I have invested up to 75,000 USD, and the minimum investment of 250 pounds." When learning how to be an angel investor,  Crowdcube is a good platform to start with  ...